All reports of debian-rules-uses-DEB_BUILD_OPTS for the archive. The extended description of this tag is:

The standard environment variable for build options is DEB_BUILD_OPTIONS. Usually, referring to DEB_BUILD_OPTS is a mistake and DEB_BUILD_OPTIONS was intended instead.

Severity: normal, Certainty: certain

Check: rules, Type: source

This tag has not been emitted in any package tested by Lintian.